About SDMA

Inaugurated in June 1999, the Schools Video Awards (SVA) started with the aim of providing a platform for our students to express themselves creatively through the use of video. A category for teachers was introduced from the 7th SVA. This recognises teachers’ efforts in producing useful teaching resources, as well as encourages the use of video to support teaching and learning.

The 9th SVA (2008) was re-branded as the Schools Digital Media Awards (SDMA) to include additional media categories such as audio and animation. This widening of scope builds the capacity in our students for producing a variety of media. This is in line with the government’s strategic framework to build a world-class Interactive Digital Media (IDM) talent base in Singapore. The SDMA aims to provide opportunities for teamwork, collaboration and the development of media literacy. It also hopes to enhance participants’ understanding of the use of various media to create an original story for the intended audience.

Teachers and students are invited to use their creativity to produce entries based on different themes and genres. With the tagline “Celebrating Talents, Creating Possibilities”, the SDMA hopes to encourage teachers and students to make use of the appropriate medium to express and articulate their views. As such, the SDMA provides a platform for talented teachers and students for their creativity to be recognised and rewarded.

Other than displaying teachers’ and students’ talents, the SDMA also provides avenues for teachers to create media resources which would be useful for classroom teaching. This also provides opportunities for teachers to explore the different possibilities of using these resources in classrooms.